April 27, 2016
Your website is the face of your company, which needs to do selling for you. Itâ€™s a fact that 70% of the new buyers journey happens online. So, is your Website Redesign really giving the visitors what they want? Is it attaining its purpose? Confused? May be it is the time for your website redesigning. It's hard to believe that your website is not perfect and is lacking behind. While, most of you try to avoid it, as website redesigning is a long and arduous process. But, all good things come to end, so is your website. Change your mindset and take this hard decision of redesigning your website.
There may be many reasons why people bounce away from your website after just a few seconds. It can be your stale design, unclear and outdated content. Keep your website design and content fresh & lively, as it is the first impression of your company to your visitors. Make sure that your design is matching with the growth of your company - your new services and latest information are available on your website. If you are experiencing poor visibility, stagnant website traffic, low conversion rate and decreased sales, it means your website is no longer consumer-focused and it is the perfect time for a re-design.
If you donâ€™t keep up with the pace of your competitors, you are surely losing your brand image in this competitive world. Make sure your website design accurately reflect your brand image, its fresh, stylish and unique than your other competitors. Itâ€™s also important to keep an eye on your competitorâ€™s websites, content, design and marketing. If you know that your websiteâ€™s content or/and your services are the best, then prove it to your users by making your website aesthetically appealing, so that people donâ€™t get lured by your rival website. If youâ€™re lacking behind, then donâ€™t take it calmly â€“ as it may be the time for an action.
Your customers are going advanced, and if your website is not compatible with the latest devices, then you are surely losing your potential customers. A latest survey reveals that 61% of people will leave a website if the site doesnâ€™t display well on their phones, while 62% of companies have seen increased sales with responsive website designs. So, is your website responsive to all mobile devices like tablets, Smartphoneâ€™s, desktop, etc? If the answer is no, then go ahead and work on a responsive re-design of your website.
Having an interactive, useful and shareable content is important to attract search traffic, but site structure also affects how well it ranks on search engines. Having an SEO-friendly website is need of the hour, to achieve high rankings on search engines. So, make sure your website is updated internally on a coding level and is well optimized by keeping SEO in mind. Also ensure that your potential customers, prospect clients/customers can find you easily online. If not, then it is really a serious matter and itâ€™s time to invest in a new website.
Website Redesign may be a tedious job that desires a lot of patience and expenses. However, it will pay for its worth in the end. A new, contemporary website could bring you luck and can exacerbate your business revenue in the future.