Google made its major changes in local search history, which resulted in a vast difference from what users and SEO experts had been experiencing all along in August 2015. When this happened, both users and SEO enthusiasts first noticed that while making a search for a local premises or business, the result would show 3 main search results instead of 7, which was the case previously. The Google map that emerged next to the search results although was apparently unaffected.

The goal of Google has constantly been to build the customers like a suitable, easily negotiable practice. This is the reason these alterations did not come as a shock to the majority of us. It in its place looks like a rational adjustment towards civilizing the user experience of the search engine.

Some of the local SEO tips you should obey to

1. Make use of Google My Business (GMB) properly

The importance of GMB has been increased by the Google, means that any business information you add to it reflects on Google Search, Google Maps, and Google+. This is destined to make it easy for customers to locate you irrespective of the device they are using. Make sure that

  • Your GMB is filled in completely with relevant and reliable information.
  • The GMB location you have listed is verified by the owner.
  • The specific city and town that you are targeting are mentioned in the GMB landing page title.
  • The main types of GMB are steady with your creation and that they go with a larger search group.

2. Make Sure that Your Website Has a Map to Your Location

Having contact information to your website is important but, it is also important that you have an actual map on your website to show your exact location. The code to add a map to your premises can be added to the contacts page on your website. Moreover, some of the information listed below will also be very useful to have on your website and specifically, in the contacts web-page:

  • Opening and closing hours of stores.
  • Driving directions to your location from familiar landmarks.
  • Phone call links for direct calling on mobile phones.
  • Social media links and sharing options.

3. Make Proper Use of Citations

Using citations in main regional and global directories, as well as in local directories, is important for local SEO. Citations can help make ability and reliability for your website and notably, drive user traffic to your website. Furthermore, if you do not have a website then local listings can propose more visibility. When you are making use of citations then make sure that:

  • Your citations are steady.
  • The citations you use are from websites of good quality.
  • You make use of and find a way to get your business mentioned in local newspaper articles and blog posts.

4. Enhance and Exploit Your Inbound Links

To expand influence and a good status as a local business, your business needs to be known by other businesses in your local area. Links from other local websites to your website can be really helpful. There are many ways for local businesses to get links. You can host a community event, sponsor a webinar or meetup and promote something you love locally, make donations and build contact with well-known people. In addition, while further growing your link-building for local SEO, make sure that you have:

  • Power or superior inbound links to your area.
  • Location-based keywords in the anchor text of inbound links to your domain.
  • A high-quality of links that are inbound to your field from locally applicable domains.
  • A diversity of inbound links to your domain.


Until now, local SEO has proved to be really difficult to apply for numerous webmasters and local business owners because poor local optimization habits are still deeply well-established. This means that a better understanding of Google’s guidelines and best practices as a whole, especially when it comes to local SEO, is serious for good performance.