The Search engine has expanded the features to more categories like events, products, reviews & courses. In short, Google quietly expands Rich Cards worldwide. In 2016, Google launched a new feature on its search results page. By building Rich Cards, you have a new chance to attract more users to your page. Google Rich Cards also support the AMP format. So if you build AMP web pages then users will be able to swipe immediately from page to page.

Google Rich Cards

What are Google Rich Cards?

A new format launched by Google that displays search results a bit easier for mobile users to find recipes, events, products and reviews. In search results, this format is exhibit as a carousel of cards with pictures of high quality. Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of semantic markup, certain types of subjects can get a better presentation in Google.

Google Rich Card Evolution

Which cards are available?

Google Rich Cards now extended to 4 types of content. Rich Cards, the new mobile search result format for Recipes and Movies, has now been extended to cover Local restaurants and online courses. Initially, it releases in the United States market, supporting the movie and recipe websites but now Google Rich Cards are live across the world on the search engine results page.

How to Implement Google Rich Card?

Google strongly recommend JavaScript Object Notation for Linking Data’ or JSON-LD in Google Rich Card implementation so uses JSON-LD while coding your page with the additional markup. Being recommended by Google, JSON-LD enables developers to translate the data throughout the web using Linked Data. It tells Google about your page information so that it can appear as a Rich Card. Also, you can check whether your Rich Card code is correct or not with the help of tool by Google. All you need to paste the URL of the marked up page into the relating field and then hit ‘Run Test’ button. The tool comes up with information and shows you errors if any after analyzing your page. Instead of taking the whole URL, you can use a code snippet to know you’re marked up page status.

Google Rich Cards Implementation 1

Google Rich Cards Implementation

How can Google Rich Cards help us in SEO?

Since Google Rich Cards are proposed to make the search results better, it is a good opportunity for businesses to draw the target audience to their page. For example, you own a restaurant website; your display can include the images of the dish you provide & building of your restaurant along with the ratings. In this way, you can help your clients find relevant content with the vital information they want.

What are Rich Snippets in Google?

Rich Snippets are a contraction of Google’s Rich Cards and are a type of on-page markup. Rich Snippets are about providing Google with extra information about your web page so that it can display more useful information to users searching Google.

Google Rich Cards Snippets

What is a Snippet in SEO?

Rich Snippets are additional information used to improve the client’s understanding of the value of that webpage. Ratings, availability and pricing are commonly seen in eCommerce Rich Snippets. Search engines provide Rich Snippets not to choose one of the favorite web pages but to enable users to make a more educated click decision & improve the possibility that searchers will choose a web page that satisfies their need. There are many types of Reach Snippets which can help to increase traffic, for example, Author Reach Snippets, Product Reach Snippets, Review & Rating Reach Snippets, Recipes Reach Snippets, Event Reach Snippets and much more!

What is a Featured Snippet?

The Featured Snippets are a format which is supposed to provide users with a concise, direct answer to their questions without the users having to click through to a specific result. When a client asks a question in Google Search, he might show a search result in a special featured snippet block at the top of the search results page. This Featured Snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.

Google featured snippets

6 Rich Snippet formats an e-commerce website can use to its advantage!

Take a look at these 6 kinds of Rich Snippet formats an e-commerce website can use!

  1. Limited-time offers

All eCommerce sites can take advantage of at least one form of Rich Snippet: Products and offers. If you have something to sell then put Rich Snippets to work for your website.

  1. Product name & price

You should look into the Product Schema at if you want that your product’s name and price should be visible in search as they do for any other eCommerce website.

  1. Product availability

Another product characteristic that is good to markup on a website is availability. The Item Availability Schema allows one to specify a variety of properties that may apply to merchandise.


  1. Google Ecommerce Rich CardsReview and ratings

If your website has reviews and ratings then you can make information about them appear in search results by using ‘hReview-aggregate’ format. Though, if you run the page through Google’s Structured Data Testing Tool then you will see that Google is not entirely happy with the way card is implemented. After that, if you click on the ‘More information’ link then you will see the formats recommended by Google to make ratings and reviews appear as rich snippets do.

  1. Images and Videos

Products’ videos and images do not appear in Google’s search results as most results pages have multiple products and Google can’t choose just one image or video to represent the entire group of items.

  1. Paid product search

Online Shopping has been around for a while but it wasn’t until the entire section went pay-to-play that Google really invested in policing shopping results quality and user experience. Though so many people were unhappy that product search went paid, the vertical has definitely become more efficient as the result. And this is how it works for e-commerce players.

6 Best Rich Snippets Plugins for WordPress

You can use schema markup to get all kinds of rich snippets in Google. And the best approach to do that is with a WordPress rich snippets plugin. So, take a look at features of each plugin.

  1. WP Review Pro

WP Review Pro is a review plugin from MyThemeShop that’s geared almost entirely towards review websites. WP Review Pro adds proper schema markup to your ratings so that you can obtain those desirable rating stars. And it also provides some effective options for generating those star ratings in the first place.

  1. WP Product Review

WP Product Review is a review plugin from ThemeIsle just like WP Review, comes in both free & premium versions. While its pro version is a little bit expensive, it also offers a few powerful features that WP Review doesn’t have. WP Product Review adds the entire necessary schema markup so that you can grab the rating star in Google’s organic listings.

  1. All In One Rich Snippets

All In One Rich Snippets takes a step back from the focus on reviews offered by the first two plugins. For that reason, don’t expect it to help you create comparison tables, review boxes or anything of that type.

  1. Rich Snippets WordPress Plugin

Rich Snippets is a premium but affordable rich snippets plugin. It operates on a related principle to All in One Rich Snippets, although it does offer some unique functionality to justify its small price tag.

  1. Rich Reviews

Rich Reviews is a free plugin that takes us back to focusing on review Rich Snippets. But it is different from WP Review Pro or WP Product Review. Instead of helping you showcase review boxes for your own ratings, Rich Reviews is all about collecting user ratings and marking them up with proper markup.

  1. Schema App Structured Data

Schema App Structured Data is a powerful free tool that unlocks the entire markup library for your WordPress website if you’re willing to pay for it. The free version is hamstrung by limits, so unless you are willing to pay, you won’t get very much value. If you pay, the Schema App Structured Data can automatically utilize information on your website to add schema markup to all of your pages, posts, and author pages.

Google Rich Cards Go Live Globally

The growth of search results demonstrates the dramatic difference between Rich Snippets, standard listing results and Rich Cards. In 2016, Google launched Rich Cards in the US, creating a new way for website owners to present previews of their content on the Search results page. Today, sites all over the globe can now build Rich Cards across Google Search. Google encourages developers to use its tools to build rich cards and built a comprehensive set of tools. Also, Google completely updated our developer documentation to take site owners and developers from initial exploration through implementation to performance monitoring. Google also expanded its News and Weather app to include 200 headlines.

Get a Better Look at Search Results with Google Rich Cards

Rich cards will appear initially on mobile search results in the UK. Rich Cards, not to be puzzled with rich snippets, are search results in card form that the user can swipe from end to end and generally pop up on mobile.

For website owners, this is a new opportunity to stand out in search results and attract more engaged users to your page. If you run a healthy website then Rich Cards let you build a preview of a handful of recipes, showcasing a famous image for each dish and a star rating. Earlier, Rich Snippets only highlighted one photo. However, Rich Cards helps users find what they want right now.

Mobile Rich Cards offer searchers an instinctive method to browse the search engine results. Rich Cards are incredibly noticeable to user’s eye. Carousels group make Rich Cards swipe-able. The implementation of Rich Cards is in progress and could modify at any moment. This is a quite a new paradigm for navigating search results. It’s not easy to predict if searchers will accept this. Rich Cards only apply to a small sampling of subjects in one target market i.e. the US. This means that all your efforts will only influence search results in that one country. If you have the capacity to implement the structured data for Rich Cards then go forward. If you are not in the target market then it may be better to observe the developments directly and jump on the bandwagon when Rich Cards acquire a worldwide release.