There are lots of methods to drive traffic to your site including social media marketing, search engine optimization, and email marketing.  But, these techniques of driving traffic take a lot of time and they do not make instant and direct results.  Due to this, most of the businesses turn to more frequent options for traffic like pay per click advertising. PPC is all about continuously testing, innovating, improving and measuring. PPC is grasping all the latest ad formats and features, discovering latest ad networks and executing new strategies. Pay per click advertising is the finest digital marketing approach to follow if you are looking for fast traffic.  The other great feature of pay per click advertising is the capability to manage the campaign 100%.

Check out some of the leading mobile PPC strategies

1. Optimize Your Website for Mobile

If you have made a website which is not optimized for a mobile environment and does not use responsive design then you need to get on that. No one likes landing on a web page on their phone and to zoom in order to read the even necessary text. Moreover, there is not one who would buy anything from their handset if the departing or the checkout process is tiresome and difficult to plot on a tiny screen.

2. Deep-link Final URL’s Within Apps

This pint is little more advanced and is only valid for the businesses that have their own mobile app. As a business person, if you are trying to retain with clients who have downloaded your application using RLSA (Remarketing Lists for Search Ads) or even a display remarketing campaign geared toward mobile users, you can deep-link text ads to a specific section on your mobile app versus a standard web URL.

3. Expanded Text Ads

Expanded text ads permit you to use up to 140 characters connecting your body text and headlines against the earlier set of 95 characters. By the commencement of next year, newly expanded text ad set-up of Google will become the standard which will be used by all the accounts. One of the greatest benefits of expanded text ads is that they tend to take up a drastically more real estate on mobile SERPs (Search Engine Results Pages).

4. Exclude Mobile Traffic in Display Campaigns

Display campaigns are infamous for their bad presentation, especially on mobile devices. When a user is on their phone, they are using primarily apps and will only temporarily resort to online browsers to search something. Most of the clients do not like being interrupted and taken out of whatever app they are using on a Smartphone. For this reason, it is always a good idea to put a mobile bid modifier of -100% on any display campaigns that you are running.

5. Device Bid Modifiers Proportional to Conversion Metrics

Conversion metrics always differ by type of device. So, you should use bid modifiers for mobile and tablet devices to pay off. This can save your precious money on your click and conversion costs. For example, you have an operation that has spent $1,000 in the past 30 days; $500 has departed to computers, $400 has departed to mobile devices and $100 has gone to tablets. In these past 30 days, you have got a total of 100 conversions, which means your campaign’s average CPA (Cost-Per-Acquisition) is $10. Now, let’s look at conversion volume by the type of device: computers have acquired 75 conversions, mobile devices have acquired 20 conversions, and tablets have acquired 5 conversions. After these bid modifiers go into effect, you should see your campaign’s average CPA decrease accordingly.    

Conclusion

PPC is all about continually innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks and implementing new strategies. Running a successful mobile PPC strategy is not as difficult as it may initially seem. If you follow the above-listed suggestions then you will get on the right track very quickly.