Responsive Web Design (RWD) is a design used to create a website that can adapt to the size of the user’s monitor. The web viewers have undoubtedly turned to mobile browsing and prefer tablets and smart phones to read news online, thus responsive web design became essential! However, interacting with websites on desktop computer monitors is not the same as doing that on tablets and smart phones. Factors such as screen-size, Click versus Touch, Pixel-resolution, optimized markup and many more have become vital while creating websites with Responsive Design.

A responsive web design provides ease of reading and navigation with a minimum of resizing and scrolling. The first and foremost benefit of responsive web design is that websites load rapidly without any interruption, so a user doesn’t need to manually resize the screen to view content.  Responsive web design benefits developers, designers and most importantly, users!

4 Advantages of Responsive Web Design (RWD)

Faster Web-Pages

A major pro of responsive web design is that this approach takes less time to load. Studies demonstrate that mobile users tend to discard web pages that take longer than 3 seconds to finish loading. If a website is not optimized for smart phones and tablets then it will take more time to navigate which can irritate users. Make sure that your responsive website uses modern performance methods like responsive image display and caching that will help to improve your webpage’s loading speed.

Increasing Your Search Engine Optimization (SEO)

As quality content responsive web design is becoming essential to search engine optimization. Stronger back links decode into higher search rankings but there is an extra search engine optimization benefit for mobile optimized websites. Responsive web design helps you to manage a single website which can reduce the time you spend on website maintenance. If you have a single responsive website rather than separate desktop then mobile versions avoid the issue of duplicate content. SEO operations can be an important financial investment but responsive web design is also essential as all your efforts are intense on one site, with a strategy that covers all media. Responsive web design improves your website ranking by wasting fewer resources such as duplication of content on multiple websites.

Increase Your Conversion Rates

Responsive web design increases your conversion rates because increasing your SEO is only half the battle won. Having a single secure website that looks professional makes users less likely to get bothered or turn to a competitor. Cascading Style Sheets (CSS) are consistent for all media and combined intangible approach result in a consistent visualization. This consistency has a positive impact on conversion rate since the user already knows how to navigate and use a site or system on multiple media.

Save Time & Money

Responsive web design takes less time than creating another independent mobile website and allows you to be ahead of your opponents. The advantage of having a single website is that one website costs less and the savings can be substantial. Your users will find a unique website in easier management and maintenance because there will be less content to manage. Responsive web design enhances SEO ranking by having all your users directed to a single website. Additionally, a single management interface can be easily optimized with the use of formatting and templates that are used for different media.