RWD most people also call it Responsive Web Designing (RWD), was introduced by the famous web designer & developer Ethan Marcotte in May 2010, which gave web design and web development industry a new approach for an optimal viewing experience on wide range of devices such as laptops, computers tablets, iPods, mobile phones etc.

Here is a closure understanding of responsive web design

1. Adjustable to All Screen Sizes

Now the question arises what was the need to develop such interesting concept!! Now a day’s people surf internet not only through laptops or desktop computers. They have lot many options to access the internet to open their favorite websites; actually, people prefer mobiles or tabs to access the internet to open websites. Responsive Web Designing solves the purpose of creating one website, adjusting to different resolutions, because creating many websites for different devices or resolutions is not a beneficial deal or it can result in losing audience as well. So clients also prefer websites which could adjust according to the screen size, so that they can target maximum audience.

2. Enhanced User Experience

We all get irritated at using mobile sites only to handle limited information. With the help of responsive web design, any website can be easily accessed as pages will resize the images, font and other content to fit the screen size of the mobile device. Therefore, the whole quality of the user experience is better.

3. Easier to Maintain and Better SEO

If you have many sides of your website that will have to fit different devices, it’d be the main job to make an update on all of these whenever you have changed. If you create a single website that auto-fits to whatever device used, then it would be easier to uphold, and optimization and link building will be quite easy. Instead of wasting your time on revising different varieties of your website, you can spend your time and money on improving the content of your website for the better campaign of SEO marketing. In addition to this, it would be easier to track the reporting and the analytics of your website.

4. Increase Conventional Rates

Since your website reacts to numerous devices, then more customers will be able to access your site. Additionally, as you have more time to focus on your content then the quality will surely be improved which what probable predictions are searching for. There will better experience of the customer and it will bring about more sales and improve conversion rates.

5. SEO Penalties are Avoided

One main thing that the online businesses want to get rid of is SEO penalty because this will not only influence rankings but may also cause blocking by search engines. With lesser websites to maintain and optimize, there will be lower chances of experiencing problems like duplicate content. One thing for sure is that having duplicate content does not do any good to your website. Every page should have a purpose and the content is what will convey that purpose. It will totally be a waste if you have 2 pages with the same content.

6. Cost Efficient

Responsive website design can radically reduce the development time and cost on your website. Instead of spending the time and money making a different mobile website, the responsive design approach allows you to optimize your company for all the devices with a single website. One website costs less than two, and the funds can be significant.

7. Efficiency

It diminishes operational hard work by improving efficiency. If you have more than one side of your site that you are tracking in Google analytics think of all the time and money you can save by condensing it all into one report.


The key benefit of implementing a responsive design is that it takes less time than creating an additional separate mobile site. Nowadays you need to adapt to the changing trends fast. With these profits of responsive web design, it is no wonder why several online businesses are opting for such. Actually, several companies.